Kiswa and SHEIN: Threads of Joy

Kiswa and SHEIN Threads of Joy


As the holy month of Ramadan approaches, a spirit of generosity and compassion fills the hearts of millions with Kiswa and SHEIN.


This year, Kiswa, a leading company dedicated to clothes recycling, environmental protection, and sustainability, is proud to partner with SHEIN in launching the SHEIN Threads of Joy initiative.


This unique campaign offers an opportunity to embrace the spirit of Ramadan while promoting sustainable practices and contributing to a more positive social impact.


Weaving Together Fashion, Purpose, and Sustainability

The SHEIN Threads of Joy campaign goes beyond a simple clothes drive.


It's a call to action, inviting individuals to transform their gently used SHEIN clothes items into instruments of joy and hope for a good cause.


Turning Fashion into Purpose


Through Threads of Joy, you can:


  • Spreading Joy and Hope:


Your contributed clothes will find new life, providing warmth, comfort, and dignity to individuals supported by charitable organizations. 

This act of generosity embodies the true spirit of Ramadan, fostering a sense of community and shared blessings.


  • Promoting Sustainability:


In today's world, conscious consumption and responsible waste management are crucial. 

By contributing your pre-loved clothes, you contribute to a circular economy where clothes are given a second chance, reducing textile waste and the environmental footprint associated with the fashion industry.


  • Embracing the Spirit of Giving:


Sharing is a cornerstone of the Ramadan tradition. 

Through Threads of Joy, you have the opportunity to contribute to a noble cause, embodying the values of compassion, empathy, and generosity at the heart of the holy month.



Your Simple Steps to Joy:


Participating in the SHEIN Threads of Joy campaign is convenient and accessible:


  • Register to Contribute: 

Visit the designated webpage and complete a simple registration process to become a part of the initiative.


  • Prepare with Care: 

Gather your gently used SHEIN clothes. Ensure the items are clean, dry, and in good condition, ready to be enjoyed by their new recipients.


  • Schedule Your Pick-Up: 

Choose your preferred location and time slot for a free clothes pick-up. 

A dedicated courier service will collect your contributions at your convenience.



Kiswa and SHEIN: A Partnership for Positive Impact


Kiswa's collaboration with SHEIN in the Threads of Joy campaign signifies a shared commitment to environmental responsibility and social well-being. 


This partnership aims to:


  • Enhance Positive Social Impact: 

Through the generous contributions of participants, the campaign will support charitable organizations operating in Saudi Arabia, Oman, and Bahrain.

These organizations play a vital role in supporting vulnerable communities, and the contributed clothes will address their needs while promoting dignity and empowerment.


  • Promote Sustainable Practices: 

The campaign encourages responsible consumption and minimizes textile waste, aligning with Kiswa's core mission of promoting sustainability in the clothes industry. 

By giving pre-loved clothes a second chance, we contribute to a more responsible and eco-friendly fashion ecosystem.





Beyond Clothes: A Movement for Redefining Fashion's Impact


The SHEIN Threads of Joy campaign is more than just a collection of clothes. 

It's a movement that seeks to redefine the impact of fashion by:


  • Giving Clothes a Second Chance: 

Instead of discarding used clothes, the campaign encourages responsible reuse, extending the life cycle of garments and minimizing the environmental burden associated with fast fashion.


  • Supporting a Good Cause: 

By contributing to this initiative, you contribute to creating a more equitable society where individuals have access to essential resources like clothes.


  • Fostering Compassion and Humanity: 

This campaign goes beyond material contributions. It's about fostering a sense of community, compassion, and shared responsibility for one another, especially during the holy month of Ramadan.




Visit the SHEIN Threads of Joy campaign website today to register your participation.


Let's come together, celebrate the spirit of Ramadan, and make a difference, one garment at a time.