Collaboration with COTTON ON

KISWA collaborated with Cotton On on a T-shirt Swap Campaign designed to encourage textile recycling in a simple and engaging way. Through this initiative, customers were invited to bring an old T-shirt to KISWA and, in return, receive a brand-new T-shirt from Cotton On.
The campaign created an interactive experience that encouraged more people to think differently about clothing disposal and the value of textile recycling. By connecting recycling with a direct and rewarding customer experience, the initiative helped raise awareness around sustainability in a practical and accessible format.
This collaboration also highlighted the importance of partnerships between sustainability-focused organizations and retail brands in driving positive environmental behavior. Through the campaign, KISWA supported the collection of used textiles while helping promote more responsible consumption habits.
KISWA’s collaboration with Cotton On reflects its ongoing commitment to creating innovative sustainability initiatives that engage the public and encourage textile recycling through meaningful partnerships.