Ramadan Traffic light initiative: (March)

As part of its community support efforts during the holy month of Ramadan, the KISWA team carried out a humanitarian initiative at a busy traffic light location, distributing dates and water to people just before Maghrib prayer.

The initiative was designed to support fasting drivers and passengers who were still on the road at iftar time, offering them a simple gesture of care and relief while they were in traffic. The distributed items carried the KISWA logo, reflecting the company’s commitment to community engagement and meaningful social impact.

Through this initiative, KISWA aimed to promote the values of giving, compassion, and service during Ramadan, while also encouraging a stronger culture of community support. Photos and videos were also captured during the activity to highlight the importance of giving back and inspiring more people to take part in similar acts of kindness.

This initiative reflects KISWA’s belief that positive impact goes beyond sustainability alone and also includes standing with the community through thoughtful and timely support.